Many of us are used to using social media on a personal level, but it is easy to overlook the importance of it for business.  A presence on social media is essential if you’re looking to grow your business.  There are ways that you can implement some of this yourself or you could consider whether you should hire a virtual assistant to help.

Which Social Media Channel Should I Use?

Facebook, Twitter, Instagram, Pinterest, TikTok… social media is fast-paced, always moving and has different channels for different needs. If you have time then it is worth exploring all of these and seeing what works for you. As a bare minimum, I would recommend Facebook & Twitter. TikTok is great if you want to reach a young audience, Pinterest if you want to talk about arts and crafts and Instagram is fantastic for utilising Stories and reach your audience that way.

How Do I Reach New People?

This depends largely on the social media platform you’re using and the audience you want to reach. Facebook and Twitter are very much about hashtags and tagging in relevant people, which encourages people to share your content. Tiktok you’ll be creating videos, Pinterest flat lays and Instagram photos or videos. It is a good idea to look at what is trending on these channels each day and look at ways you can get involved. For example, as a chef getting involved in #MeatFreeMonday would be a great way to reach a new audience. News stories and viral hashtags are worth keeping an eye on too!

Should I Hire A Virtual Assistant?

As we are all so used to using social media to be sociably, it is easy to assume we can manage a business’ social media too. If you’re confident that you can do a good job, great! Just remember that anything you put on social is there forever. You need to make sure you’re putting out the right type of content.