As of a few days ago, we’re back in a national lockdown and I know from posts on Facebook groups and LinkedIn that people are understandably worried about the future of their business. This is especially tough for businesses that were in Tier 4 and have been shut throughout the Christmas season. I won’t pretend to have all of the answers for you, but I did want to share some things you could be doing during this time that might just help.
Up Your Social Media Game
As much as most of us use social media for our personal profiles, getting your business out there is a whole different ball game. Hoever, if your business is closed and you have a little more time on your hands, why not explore some of your options? For starters, setting up a Facebook page and scheduling some posts doesn’t need to be too time-consuming – and it doesn’t even cost you anything! Invite all of your friends, add some posts with some hashtags and get going. It probably won’t bring you bundles of business to start with, but what do you have to lose?
Does Your Website Need an Update?
Now is a good time to look at your website and see what needs to be refreshed. It doesn’t need to be a big redesign, but even just going through and making sure that things say “2021” rather than “2020” can be a good place to start. Double-check all of your spellings, ensure any about us page is up to date and generally carry out a bit of an audit on your own website.
Could You Start a Blog?
Doing something new with your website is a good idea to – perhaps now is a good time to start a blog? Once you have a blog set up, could you even write a couple of blog posts a week & get them scheduled so that when you do go back to normal you don’t have to worry about the upkeep of the blog.
Be Prepared for the Next National Lockdown
We’re all hoping that life will go back to normal shortly, but there are no guarantee. It could be worth considering how your business could adapt if we were locked down again. Could now be the time to consider an e-commerce set-up on your website, or whether you could offer a click and collect service?
Not all options will work for everyone and it is important thatyou do what is right for your business during these difficult times. However, I wanted to share some ideas on what you could do during the time your business is closed.